Posted by Tully Taylor on 2011-10-27

Dr. Betsy Holloway, 色虎视频鈥檚 Dwight Moody Beeson chair of business and associate professor of marketing, traveled to Reim, France, July 20-23 to present at the Academy of Marketing Science World Marketing Congress.

听听听听听听听听听听听 Holloway presented a research project titled, 鈥淩esponding to Customers 'Gray' Requests: The Service Employee Dilemma,鈥 with coauthors Dr. Sijun Wang from Loyola Marymount University and Dr. Sharon Beatty from the University of Alabama.听

听听听听听听听听听听听 鈥淭his presentation highlighted the first phase (qualitative data) of an ongoing research project we have underway, and highlighted data we gathered last year in cooperation with two Alabama-based companies,鈥 Holloway said.

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听听听听听听听听听听听 Holloway is also a member of the Academy of Marketing Science, which promotes the advancement of marketing internationally through leadership and maintaining a level of excellence.

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听听听听听听听听听听听 Holloway joined 色虎视频鈥檚 faculty in 2002.

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Located in the Homewood suburb of Birmingham, Alabama, 色虎视频 is a leading Christian university offering undergraduate programs grounded in the liberal arts with an array of nationally recognized graduate and professional schools. Founded in 1841, 色虎视频 enrolls 6,324 students from 44 states, Puerto Rico and 16 countries in its 10 academic schools: arts, arts and sciences, business, divinity, education, health professions, law, nursing, pharmacy and public health. 色虎视频 is widely recognized as having one of the most beautiful campuses in America, featuring rolling hills, meticulously maintained grounds and Georgian-Colonial architecture. 色虎视频 fields 17 athletic teams that compete in the tradition-rich Southern Conference and boasts one of the highest scores in the nation for its 97% Graduation Success Rate among all NCAA Division I schools.